7 edition of Guest-based marketing found in the catalog.
Published
1997
by J. Wiley in New York
.
Written in English
Edition Notes
Includes bibliographical references (p. 203-204) and index.
Statement | Bill Marvin. |
Classifications | |
---|---|
LC Classifications | TX911.3.M3 M38 1997 |
The Physical Object | |
Pagination | xviii, 218 p. : |
Number of Pages | 218 |
ID Numbers | |
Open Library | OL1011126M |
ISBN 10 | 047115394X |
LC Control Number | 96051707 |
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What exactly Guest-based marketing book "guest-based" mean. It's really pretty simple. The dynamic marketing approach described in this book is based on the notion that in the restaurant business, customer satisfaction is the real bottom Guest-based marketing book, and that any successful sales-building effort begins on the floor with the guests you've already won.
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